Giving myself a project to write daily means I’ve taken to thinking a lot about what to write each day.
If I told you, you only had 140 characters then what would you say?
Would you try and say something poignant? Retweet something inspiring you’ve come across? Write a story that evolves day by day? Or just see what comes to mind?
We all want your attention
Social media has become incredibly noisy. On Twitter, I follow 474 people (I try to keep it to around 450) and I have (currently) 1,181 followers. On Facebook I’ve got 796 friends, 624 likes and 24 groups. On LinkedIn I’m connected to 500+ people. Thats just three channels I spend time on. Many brands that I follow are posting 3-4 times a day (at least) across all these. That’s a lot of vying for attention. Imagine if they just gave you one thing at a set time each day. Would you start to keep an eye out for those posts?
Make it count
If I only had 140 characters. 5 seconds of your time. Once a day. Then I’d better make it worth your while.